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Case Study: Simulation in British Airways


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WITNESS is employed across the breadth of British Airways

O.R. works with clients in all parts of the company and has employed WITNESS in a number of areas...

  • Cargo
  • Customer Services
  • Manpower Strategy
    • Terminal
    • Flights & Crew
  • Marketing
  • Sales
  • Schedule Delivery
  • Terminal Operations (Passenger Flows & Stand Utilisation)


To review the areas where simulation has been used we resume some problems with its objective/complexities and the outcome of the WITNESS models developed.



Standby Cabin Crew model


 
Problem:
  • Standby crew required to cover flights should crew go sick, etc.
  • Trade-off between the costs of having standby crew and the chance of flights being cancelled due to insufficient crew.

Objective:
  • To minimise wastage from never using standby crew, while ensuring all flights leave with a full complement of crew

Complexities:
  • 3 Types of crew (Cabin Service Director, Purser, maincrew).
  • Different notice periods, between 45mins and 24hrs.
  • How to return sick people to duty after recovery.

Notes:
  • Model construction process helped clients understand the dynamics of the standby crew problem.
  • Excel spreadsheet allowed non-WITNESS analysts to explore different standby rostering scenarios.
    Presented the model as a black box
  • Ease of output interpretation
  • CSV format allowed Excel macros to manipulate data

Outcome:
  • Would have been used in T.U. discussions (pre Sept. 11th).


Ascentis West End model


 
Problem:
  • Delivery times of freight between the store and the doors was poor.
  • Hence, engagement times of customer´s trucks collecting or dropping off freight was outside target service standards.
  • How could we improve the situation?

Objective:
  • Prioritise the work planned in order to minimise engagement times, while not damaging other service standards (80:20 approach)

Complexities:
  • Landside, Airside, Ground Floor Workstation flows all interact
  • Use of temporary buffering

Outcome:
  • The visual aspects of the model helped the clients buy-in to the validity of the results
  • Careful explanation and interpretation of the model outputs added power to our recommendations
  • The clients took our recommendations and graphical reports into discussions with the contractors
  • The improvements to the building successfully reduced engagement times


Potential future WITNESS modelling

  • Engineering: Workshops
  • Engineering: Stock control
  • Marketing: Lounge modelling
  • Cargo: Flow model of Ascentis
  • Network Planning: Spill modelling
  • Properties: Car Parking, Building usage
  • Airport Planning: Airplane Boarding model
  • Manpower Planning: Crew Vs Service levels onboard
  • etc.





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