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Case Study: BBC Worldwide


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BBC Worldwide, the commercial operation of the BBC, is involved in overseas broadcasting, TV programme sales and publishing. Well-known titles include Delia Smith´s "How to Cook", TV tie-in magazines such as "Top Gear" and "Radio Times", with a circulation of 1.4m copies per week. BBC Worldwide is introducing a new structure based on market facing units rather than one based on function.

The project has been to map, document and model BBC Worldwide processes in order to create a "Highway Code" which clearly communicates process flows, roles and responsibilities. The new organisation has already resulted in efficiency gains. Simulation will further this by providing commonality in business processes across media (books, video, audio, etc.) and thus help implement best practice across the organisation.



Project code-named "Highway Code"

Issues faced: :

  • Need to clarify roles and responsibilities
  • Need to identify best practice and ensure that this is adopted consistently across the business
  • Need to identify and prioritise business improvement initiatives
  • Priority given to Books & Video business and tight deadlines set


Method:

  • Fact-finding interviews, documenting processes, roles and responsibilities.


Outputs:

  • Detailed, formal process maps with option to simulate where required for future process improvement studies.
  • Simplified process maps for input to booklet "BBC Worldwide: How the Business Works".
  • Report summarising issues raised. Delivered on time .



Benefits to BBC Worldwide:

  • Communication and clarification of roles and responsibilities in the books and videos business.
  • Identification of process improvement opportunities, e.g. refining relationships between UK & Global units, defining the role of a new "genre" group and of the Creative Services function.
  • Basis for future captures, documentation and communication of business processes established .



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